Become a smart manager
Last year, 3.1 million individual businesses were closed and 460,000 enterprises closed.What is the reason?It may be possible to blame all the problems on the epidemic, but in fact, it is not always true. Many problems have to be found in the enterprises themselves.Because enterprises belong to different industries, the crux of the problem can not be summarized, let’s take retail, production, trade and other three industry dimensions to see where the problem lies.Retail enterprises.Most of the bricks-and-mortar stores that are closing are failing not in product but in marketing.With the rise of new sales methods and new sales channels, such as live streaming and short-sighted band goods, retail entities will encounter huge pressure to sell goods if they still do not transform even if they open more stores.For comparison, the annual sales of a headstreamer are usually over $30 billion, which is equivalent to the annual sales of 10 ordinary shopping malls.In this way, it is not Taobao that kills retail enterprises, nor jingdong, but IP anchors that sell goods.Manufacturing enterprises.If the product has a deep B2C attribute, there will be the same confusion as the retail enterprise, and the enterprise that produces the product with the B2B attribute, will encounter another problem: technology and big data.Management textbooks clearly define the technological innovation behavior of enterprises as commercial economic behavior rather than scientific innovation.This means “technology can liquidate” – is the focus of the enterprise technology strategy, in fact, many companies are unable to learn the huawei, should first pay attention to the market demand, customers want what, what is production, technical ability is insufficient, is to find a way to “buy” to change, rather than for heavy investment of technology investment.We call this the “sweet tech trap.”In addition, the four links of demand, production, inventory and market should be fully connected through various big data. The benchmark in this respect should be Haier’s “integration of people and orders” or Toyota’s “just-in-time production”.However, many traditional small and medium-sized enterprises are limited by their leaders’ knowledge, ability, awareness and behavior.A trading enterprise.In essence, they are intermediate traders. If such enterprises are traders in the domestic market, they would have been doomed to failure as early as the e-commerce period.However, if you are a foreign trade intermediary, who happens to be in contact with the market of developed countries and social consumer goods trade, the living space will be created opportunities due to the epidemic — in particular, production traders, freight forwarders, shipping agents and other chain enterprises exporting to Europe and the United States.The question comes, whether the retail industry through live delivery, to avoid bankruptcy?Since manufacturing enterprises cannot learn huawei’s technical route, but follow Haier’s “integration of people and orders” or Toyota’s “just-in-time production” in the production process, can they achieve sustainable development?Are all trading enterprises transforming to export consumer goods to Europe and America?These problems mainly focus on the design of business model, the design of production organization model and the determination of market opportunities.Therefore, the top priority for enterprise leaders is to learn from professional entrepreneurs, professional marketing, to a real system manager for rapid transformation.